Mark Cuban has been one of the Harris campaign’s most visible outside surrogates in recent months.
Now he’s making it official.
The billionaire businessman will embark on a series of formal campaign appearances for Kamala Harris beginning with stops alongside the Vice President later today, a campaign aide told Yahoo Finance exclusively.
It’s a move that comes as the Harris campaign amps up its efforts to reach young men and further capitalize on the "Shark Tank" star's popularity in the worlds of both finance and sports.
The first stop will be alongside the Vice President today in Milwaukee and La Crosse, Wisc.
Then the former majority owner of the Dallas Mavericks (he still has a minority share in the NBA team) will headline a town hall in Phoenix, Ariz., Saturday. He will also make a Sunday stop in Grand Rapids, Mich., alongside Second Gentleman Douglas Emhoff.
The crisscrossing of the country from Cuban comes as Donald Trump’s own billionaire backers are increasing their prominence for the stretch run of the campaign with the end of voting now less than 20 days away.
Tesla (TSLA) CEO Elon Musk is currently in Pennsylvania for a "series of conversations" with voters on behalf of Trump and campaign finance filings on Tuesday also revealed that Musk donated just under $75 million to his Trump-supporting super PAC last quarter.