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The best online brokerage platforms provide strong customer support, robust research and analytical tools, a wide range of assets, numerous account types, and more—all with a transparent fee structure and limited gamification tactics regardless of the investment amount.
After hundreds of hours of comprehensive research, data analysis, and live broker platform demos, Fidelity Investments is our best overall online brokerage platform for investors due to its low fees, expansive product offering, wide-ranging full-service features, and so much more. Fidelity is just one of 26 online brokers that we evaluated based on 89 criteria, including available assets, account services, user experience, and additional features.
Best Online Brokerage Accounts and Trading Platforms of 2024
- Best Overall: Fidelity
- Best for Low Costs: Fidelity
- Best for Beginners: Charles Schwab
- Best for Advanced Traders: Interactive Brokers
- Best for ETFs: Fidelity
- Best for Options Trading: tastytrade
- Best for International Trading: Interactive Brokers
- Best for Mobile Investing & Trading: E*TRADE
- Best for Social Cryptocurrency Trading: eToro
- Best for Risk Management: Interactive Brokers
- Best for Cash Management: Fidelity
- Best for Generating Stock Trading Ideas: Interactive Brokers
- Best for Algorithmic Trading: Interactive Brokers